Rick nassar
Growth Marketing & Brand Strategist with over 9 years experience in product development specializing in customer engagement and design.Worked with Enterprises on brand transformation and growth strategies to achieve their goals.
Work
My role as the Growth Marketing Strategist include:Brand Strategy
Launch Marketing Campaigns
Conversational MarketingEnterprises engaged with: Irish Department of Finance, Google, TechStars, SiGMA, Culineer, Hypergrowth, Alpine Tech and Informa.
The big idea
BackgroundBecause one big idea can change the world. A creative empowered TY programme landing 2021!ProblemThe Startup generated a lot of Hype as the social Enterprise company that wants to introduce functional creativity to high schools in Ireland.
Most stakeholders are designers with huge focus on creativity. Growth Strategy and more specifically marketing plan was necessary to drum up key elements of growth.SolutionThe company had a powerful Vision and Mission but fell short at breaking it down to implementational goals and objectives.Workshops were set up to create these goals and layout a roadmap to aid the company's strategy.Some of the tactics implemented include:
• Copywriting all public content
• Social Media campaign strategy
• Website optimization (launching soon)
• Sponsor engagement planTech Tools• Mailchimp for email marketing
• Google Analytics
• Miro to design the LDJ, empathy mapping and roadmap
• We explored TikTok if it is still viable when campaign starts
Unconnected
Copywriting | Brand Strategy | Growth MarketingBackgroundThe Unconnected.org is a B-Corporation with a vision to connect 1 million people to the internet by 2025 through projects with the help from donors, sponsors and foundations.
The goal to is to support local schools, farmers and any community that deserves to be connected with the world and reach the abundance of knowledge and communication capabilities that we take for granted.ProblemThe biggest challenge the team had was to generate awareness and empathy with the a world deprived of internet.SolutionSocial media viral campaign dubbed #Unconnected24
With the help of the inhouse marketing manager we set strategize a viral campaign with the support of influencers and leaders in the tech communities to launch a challenge.The research was done to case study best practices and how lay out the customer journey.
The was to take part of the change by challenging their friends to stay offline for 24 hours to get an understanding of how almost 50% of the world's population lives.The donations received will be used to connect people that really need it.
NRG Store
Copywriting | Email Marketing | Landing Pages | Growth StrategyBackgroundNRG Store is an Award-Winning Irish e-Commerce Marketplace platform to sell products & services online alongside NRG Store's own product ranges. Sourcing products from all over the world delivered to homes in Ireland.ProblemSimply put, The COVID-19 Pandemic
Patrick, the CEO, wanted to offer all the "brick & mortar" stores in Ireland that didn't have a interactive online stores the ability to do so with the help of the company's existing marketplace.SolutionThe company had great knowledge in designing, developing and launching online stores. On the other hand most of these businesses were struggling.After some research contacting over 200 stores in the country the team came up with a solution to provide 0% commission to all the new stores transitioning to online.An email campaign was setup with the offers. The CTA was to engage with the store and take them through a journey to our sign up landing page to register their interest.We used the "Drip" sign-up approach to help increase conversion, from acquisition to activation.Tech Tools• UMSO for landing page
• Hubspot as the email catcher program
• Google Analytics
Global Invest Her
Copywriting | Email Marketing | Growth Marketing | Landing PagesBackgrounda global community and platform that helps women entrepreneurs learn about funding and get investor-ready, to get funded faster. We also do Consulting on Gender Diversity for multinationals and Consulting for Accelerators/Incubators/Startup Events who want to attract more female founders for more gender diversity.ProblemGIH has very powerful content, from podcasts to training courses that help Women Entrepreneurs to learn how to get investments.
Customer outreach and content engagement needed the boost it deserves.SolutionEmail campaigns on multiple levels targeting different groups. This is to increase subscriptions for the newsletters.
Redesign and A/B testing of Newsletter to increase Call To Actions.
Optimising the Podcast page to help boost listenership
Marketing Campaign with special courses and offers designed to attract more sign-upsTech Tools• Moosend for emails and landing page
• Hubspot’s chatbot for any inquiries about the program
• Landing Pages
Browze
Copywriting | Website Development | Email DevelopmentBackgroundBrowze is a cross-border marketplace that curates unique products, directly sourced from factories overseas.ProblemBrowze needed fresh new email templates designed and optimized.They also needed to develop a new FAQ section for their customers.Solution
My responsibilities were to design Help Center & the FAQ webpages to shorten customer inquiry backlogs.Also worked with Lifecycle Marketing team to develop and test email templates. That included abandoned carts and multiple versions of Welcome emails.Tech Tools• Braze for the email templates
• Zendesk for the FAQ & Help Center
iTrolley
Growth Marketing Strategy | Project Management | Brand StrategyBackgroundNRG Store is an Award-Winning Irish e-Commerce Marketplace platform to sell products & services online alongside NRG Store's own product ranges. Sourcing products from all over the world delivered to homes in Ireland.The company approached me to work on their rebrand of the NRG Store. They are launching another brand for the commercial section of their product lines.ProblemNRG have a great reputation in Ireland. The CEO is very active in promoting the brand. Most of the work done is on legacy brand strategies that requires constant investment in promoting what company does.NRG’s struggle is with over expanded sub brands and unclear brand identity. NRG is dealing with a multiple sub brands that can be living some mixed messages to the customers.SolutionDeveloping a Brand Audit Sprint
The company needed to understand where it stood in the industry it is in.They had a great run where they were but with the fast growth and expansion into new product lines the brand strategy needed a new review.Using models like the Clock Model and Brand Identity Model we deep dived into the brand essence and what the company truly represents in the eyes of its audience.
Culineer
Copywriting | Website Optimization | Email Marketing | Growth MarketingBackgroundCulineer is a mobile platform for cooking enthusiasts of all skill levels. Our goal is to help you discover, create and share delicious recipes while making it easy for you to find the ingredients you need.ProblemCulineer was on a investment drive and needed to develop a northstar that got them to achieve the goals provided by their potential investors.Solution
Using the three stages of Growth Strategy: Ideation, Planning and Execution.
The NorthStar:
To increase app download and engagement with in the app by 80% within 3 monthsTech Tools• Mailchimp for email Marketing
• AppFollow for ASO
• Google Analytics for traffic
Contact
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